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DISTRIBUTION WORKSHOP OF STRATEGIC COMMUNICATION IN NEW MEDIA
With the support of Instituto Localiza, the Instituto Repartir project aims to provide training in Communication, Digital Marketing and Artificial Intelligence for university Communication students from low-income families.
Training for the Job Market
ABOUT TRAINING
The Strategic Communication in New Media – Training for the Job Market project offers free training and mentoring to Communications students. It offers 40 hours of online or in-person training.
Students have the opportunity to reflect on strategic communication, write inspiring narratives, analyze data, and learn how to use Artificial Intelligence ethically and to promote effective communication.
What's more, they can put what they've learned into practice by producing strategic communication plans for social organizations.
Check out who has already participated here!
Profile
Communication students
Criteria
Low-income people, with priority given to black and indigenous people, women and LGBT+ people
Location
Any State in Brazil
Time
30 hours
(on line)
Period
Monday to Friday,
between 5/4/26 and 5/15/26
ABOUT TRAINING
The Strategic Communication in New Media – Training for the Job Market project offers free training and mentoring to Communications students. It offers 40 hours of online or in-person training.
Students have the opportunity to reflect on strategic communication, write inspiring narratives, analyze data, and learn how to use Artificial Intelligence ethically and to promote effective communication.
What's more, they can put what they've learned into practice by producing strategic communication plans for social organizations.
Check out who has already participated here!
CHECK OUT THE TRAINING MENTORS
Eliane Santos
Graduated in Advertising with a postgraduate degree in Organizational Marketing, she has worked for over 20 years in large companies and has led communication strategies, engagement and impact initiatives on the ESG agenda for different audiences. She is the Sustainability Manager at Natura and LinkedIn Top Voice, being an important influencer on the topic.
Erica Benute
A graduate in Journalism, she has three decades of experience, half of which were spent in newsrooms of publications such as Valor Econômico. Since 2003, she has worked in corporate communications, managing teams dedicated to clients such as Ambev, Grupo Votorantim, Honda, McKinsey, among others. She worked at Máquina da Notícia and was a partner at FSB Comunicações. Since 2014, she has been a partner at Analítica Comunicação.
Emerson Couto
Journalist and writer, he is a storyteller by passion. He is co-founder of Instituto Repartir. He has a postgraduate degree in Strategic Management in Communication and Public Relations and 30 years of experience in the editorial offices of large press vehicles and in Communication Consulting. Volunteer reading mediator in the Baú de Histórias project, at Instituto ComViver.
Jéssica Moreira
Journalist, writer, poet, and screenwriter, she is among the 50 most admired Black journalists in the Brazilian press. She has been a content producer for TV Globo for 3 years, where she works on the show "Encontro com Patrícia Poeta". She is the founder of the media outlet Nós, Mulheres da Periferia (We, Women of the Periphery). She was a correspondent for the Agência Mural de Jornalismo das Periferias for 12 years. She is the author of "VÃO: trems, marretas e outras histórias".
Letícia Milião
Advertising specialist in Digital Marketing and Branding Strategy, has 15 years of experience. He was an integral part of Coca-Cola's digitalization strategy and worked in large agencies in the country such as África, F.Biz and Talent Marcel. With awards such as Cannes and El Ojo under his belt, she participated in the creation of the repositioning strategy for important companies.
Luciana Alvarez
Journalist and pedagogue, postgraduate in Strategic Communication and Public Relations, with an MBA in Marketing and Sustainability. She led the areas of Internal and External Communication, Branding, Social Responsibility and Sustainability of large companies and Foundations for 19 years. She is a co-founder of Instituto Repartir and also of Movimento Juntos Vamos Mais Longe.
Rodrigo Spotorno
With over 25 years of experience, she has built the communication strategies of global brands, currently working as creative manager at Maloca73. She believes in brand communication architecture and the pioneering implementation of workflows driven by Generative AI, transforming creative processes into high-performance, scalable tools. She always seeks to enhance human creativity with the resources available.
INCLUSIVE BANK OF COMMUNICATORS
Students who participate in the project are in the Inclusive Bank of Communicators from Repartir Institute, that maintains relationships with recruiters, companies and communication agencies. The objective is for training to be a first step towards the insertion of young people into the job market.
REALIZATION:
PARTNER:
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