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DISTRIBUTION WORKSHOP OF STRATEGIC COMMUNICATION IN NEW MEDIA
With the support of Instituto Localiza, the Instituto Repartir project aims to provide training in Communication, Digital Marketing and Artificial Intelligence for university Communication students from low-income families.
Training for the Job Market
ABOUT TRAINING
The Strategic Communication in New Media – Training for the Job Market project offers free training and mentoring to Communications students. It offers 40 hours of online or in-person training.
Students have the opportunity to reflect on strategic communication, write inspiring narratives, analyze data, and learn how to use Artificial Intelligence ethically and to promote effective communication.
What's more, they can put what they've learned into practice by producing strategic communication plans for social organizations.
Check out who has already participated here!
Profile
Communication students
Criteria
Low-income people, with priority given to black and indigenous people, women and LGBT+ people
Location
Any State in Brazil
Time
40 hours (online or in person)
Profile
Communication students
CHECK OUT THE TRAINING MENTORS
Cássia Aulísio
Journalist, graduated in Corporate Communication and holds an MBA in Market Intelligence. With over 20 years of experience in Marketing and Branding, she founded and led Tutto Branding for 11 years, managing projects for brands such as AES Brasil, Saint-Gobain, Dexco, among others. Strategic, innovative, and results-oriented, she works on strengthening brands with purpose, relevance, and consistency.
Eliane Santos
Graduated in Advertising with a postgraduate degree in Organizational Marketing, she has worked for over 20 years in large companies and has led communication strategies, engagement and impact initiatives on the ESG agenda for different audiences. She is the Sustainability Manager at Natura and LinkedIn Top Voice, being an important influencer on the topic.
Emerson Couto
Journalist and writer, he is a storyteller by passion. He is co-founder of Instituto Repartir. He has a postgraduate degree in Strategic Management in Communication and Public Relations and 30 years of experience in the editorial offices of large press vehicles and in Communication Consulting. Volunteer reading mediator in the Baú de Histórias project, at Instituto ComViver.
Jéssica Moreira
Journalist, writer, poet, and screenwriter, she is listed among the 50 Most Admired Black Journalists in the Brazilian Press (2023, 2024, and 2025 editions). She has been a content producer at TV Globo for three years, working on the show Encontro com Patrícia Poeta. She is the founder of Nós, mulheres da periferia, where she served as one of the managers for ten years. She was also a correspondent for Agência Mural de Jornalismo das Periferias for twelve years. She is the author of the books “VÃO: trens, marretas e outras histórias” (Patuá, 2021), “Heroínas dessa história: mulheres em busca de verdade e justiça por familiares mortos pela ditadura” (Autêntica, 2020), and “Queixadas: por trás dos 7 anos de greve” (2013).
Letícia Milião
Advertising specialist in Digital Marketing and Branding Strategy, has 15 years of experience. He was an integral part of Coca-Cola's digitalization strategy and worked in large agencies in the country such as África, F.Biz and Talent Marcel. With awards such as Cannes and El Ojo under his belt, she participated in the creation of the repositioning strategy for important companies.
Luciana Alvarez
Journalist and pedagogue, postgraduate in Strategic Communication and Public Relations, with an MBA in Marketing and Sustainability. She led the areas of Internal and External Communication, Branding, Social Responsibility and Sustainability of large companies and Foundations for 19 years. She is a co-founder of Instituto Repartir and also of Movimento Juntos Vamos Mais Longe.
Michelle Xavier
With more than 20 years of experience in Marketing at renowned companies such as iFood, Claro Brasil, Oi, TIM and Som Livre, she currently works as Director of Marketing & Growth at ClickBus. As an entrepreneur, she founded a digital marketing agency. Technology enthusiast, she will share how artificial intelligence is an ally in the productivity of marketing teams.
Mirla Prieto
Journalist with an MBA in Communication Management. Thirty years of experience working both in the newsrooms of major national newspapers and as a media relations and external communications manager for companies in the Energy, Telecom, and Technology sectors, among others. Fascinated by integrated communication. Admits to having a soft spot for crisis management and challenging image and reputation issues. Currently works as PR Manager at FSB.
INCLUSIVE BANK OF COMMUNICATORS
Students who participate in the project are in the Inclusive Bank of Communicators from Repartir Institute, that maintains relationships with recruiters, companies and communication agencies. The objective is for training to be a first step towards the insertion of young people into the job market.
REALIZATION:
PARTNER:
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