Meninas de Sinhá

About the Organization

Active since 1996, the NGO Meninas de Sinhá supports elderly and aging individuals in vulnerable situations in the outskirts of Belo Horizonte, Minas Gerais, by promoting their ancestral knowledge and fostering local culture.

Organization Objectives

To break through the bubble of the local community where it operates and reach a national audience in order to expand its fundraising.

Communication Challenges

• To build assertive and strategic institutional communication

• To develop a communication strategy for social media

Deliverables

• Communication Diagnosis

• Compelling Narrative

• Strategic planning for social media