NEED
- Mar 25
- 1 min read
Updated: 6 days ago
About the Organization
Founded in 2000 in the city of São Paulo, NEED (Núcleo de Especialização e Educação para o Deficiente Físico e Mental) works to promote the dignity, autonomy, and integral development of people with physical and intellectual disabilities of all ages, without time limits for care, through humanized, continuous, and individualized care, supporting families and strengthening community ties.
Organization Objectives
To strengthen institutional communication to give visibility to the social impact of its services and the unique aspects of its work, as well as to attract new supporters, funders, and institutional partners to ensure the sustainability of its actions.
Communication Challenges
To communicate its institutional information more clearly and inspiringly, such as its purpose, areas of focus, and unique aspects of its work;
To make its positive impact more tangible in order to attract and retain donors and supporters;
To improve its digital presence through integrated communication that gives visibility to its ongoing work, impact stories, and the organization's relevance.
Delivered Products
Engaging narrative
Redesigned institutional website
Communication matrix by audience and channel
