SABRAC

About the Organization

Created from the union of residents of the Ressaca and Caputera neighborhoods in the metropolitan region of São Paulo, SABRAC represents the organized voice of the community in the fight for urban infrastructure, basic rights, and quality of life, confronting the history of neglect by public authorities through collective mobilization.

Organization Objective

To consolidate SABRAC as the legitimate reference for community representation in the Ressaca and Caputera neighborhoods, expanding its mobilization reach, strengthening its credibility with residents and public managers, and increasing its fundraising to transform local demands into tangible achievements.

Communication Challenges

• Building assertive and strategic institutional communication

• Developing a communication strategy for social media

• Building a communication strategy for fundraising

Deliverables

• Institutional website

• Enticing narrative

• Communication plan by audience and channel

• Institutional presentation

“Receiving support from the Repartir Institute in our Communication was a very positive experience. We were surprised by the professionalism and speed of the team and by the fact that they managed to translate the ideal of our organization into a website with great fidelity. We can already imagine our audience connecting in a much more personal and profound way with our work as a result of this visual change and the texts produced.” (Rafaela Koester)