Instituto Flor no Sertão

About the Organization

The Flor no Sertão Institute works to guarantee new opportunities for the future of children and adolescents in the city of Campo Alegre do Fidalgo, in the Sertão region of Piauí, through educational and sports activities offered outside of school hours.

Organization Objectives

To strengthen its brand in the Sertão region of Piauí to attract more volunteers and donors who can support the expansion of its work.

Communication Challenges

• To build assertive and strategic institutional communication

• To develop a communication strategy for social media

Deliverables

• Communication Diagnosis

• Engaging Narrative

• Strategic planning for social media