Instituto Encantaria

About the Organization

The Encantaria Institute was founded in 2020 in Pará, based on the experiences of its founder, Marcionila de Almeida, after nine months of incarceration. The organization works inside and outside prisons with support, training, and political advocacy to ensure dignified new beginnings for women who have experienced incarceration.

Organizational Objectives

Strengthen the organization's institutional communication so that its work is understood, supported, and amplified.

Communication Challenges

• Redefine the CSO's name and logo to align them with its purpose;

• Humanize former and incarcerated women through communication to combat stigma and prejudice;

• Structure a social media plan using simple and effective language;

• Strengthen the CSO's digital presence through strategic communication that highlights its history, purpose, and social impact.

Delivered Products

• Redefinition of the organization's identity and name (from ISACADEE to Instituto Encantária);

• Social media planning by audience and channel;

• New institutional narrative;

• Institutional website, attracting and raising awareness among donors, volunteers, and partners.

"I was delighted, grateful, and in love with the quality and sensitivity of the work you delivered. Congratulations to the entire team! It exceeded my expectations. I'm truly grateful to have you as partners in this fight. With this support, we will be able to move forward with our work. We are ready to make a revolution!" (Marcionila de Almeida)