CAUDEQ

About the organization

Since 2009, the Urban Care Center for Chemical Dependency has been operating in the urban center of Novo Hamburgo (RS), offering individualized treatment for drug addicts through a therapeutic community and a social reintegration unit.

Objectives of the organization

Develop a communication strategy to position its work as a reference in the support of people facing chemical dependency and to increase its fundraising.

Communication challenges

• Build assertive and strategic institutional communication

• Develop a communication strategy for social networks

• Build a communication strategy for fundraising

Products delivered

• Charming narrative

• Institutional website

• Communication plan by audience and channel

• Brochure

“Your work was impeccable. There’s nothing to say! I really liked the website and the flyer and the strategy you created for social media to address the issue of preventing drug addiction without using a prohibitive tone!” (Rosângela Scurssel)