MOPI

About the Organization

The Ouro Preto Movement for Childhood (MOPI) was founded in 2017 out of a desire to better care for the children of the municipality in their early years. MOPI brings together families, professionals, and local institutions to promote breastfeeding, encourage proper nutrition in early childhood, and build community support networks.

Organizational Objectives

To consolidate the organization's identity in the digital environment and strengthen its credibility with the community and potential partners. There is also a desire to make information and guidance on child development more accessible to families and expand the reach of the work to attract new beneficiaries.

Communication Challenges

• To build strategic communication in the digital environment and attract new supporters and partners;

• To communicate the work in an inspiring way to sensitize new potential beneficiaries;

• To unify channels and narratives to consolidate the institutional identity, facilitate access to information, and expand the reach of actions.

Delivered Products

• Redesigned Institutional Website

• Engaging Institutional Narrative

• Manifesto Video

• Communication Matrix by Audience and Channel

“The partnership with the Repartir Institute was invaluable and a boost of energy at the right time. Excellent work, for which I am very grateful. The new website will undoubtedly be a gateway for people to learn about our work and see that it is possible to work together through legal partnerships, without conflicts of interest, and impacting many people. I am very happy with this whole project!” (Cléia Barbosa)