About the organization
TransAfeto is a social organization that serves homeless LGBTQIAP+ people in the Central region of São Paulo.
Organization objectives
The two main objectives are to raise financial and voluntary resources.
Communication challenges
Have a narrative that makes the organization’s Purpose more explicit
Establish a communication strategy on social media
Communication for fundraising
Products delivered
Inspiring narrative: why it works, how it works and what it does
Communication plan for social networks, with suggested visual identity for the feed
Creating highlights for social media, focusing on storytelling and fundraising
"The work brought a new face to our project, with detailed suggestions on how to post, what to change on our page and much more. I believe that the proposed changes will have a very positive impact, helping to increase our visibility and the effectiveness of our communication." (Paula Ferraz)
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