About the organization
Reflexões da Liberdade is a social organization founded in 2017 that aims to help those released from the prison system to reintegrate into society and fight for the end of mass incarceration.
Organization objectives
The main objective is to have an institutional narrative, based on data, to bring the topic to more people.
Communication challenges
Find a tone of voice
Have an institutional narrative
Establish a communication strategy on social media
Products delivered
Inspiring narrative: why it works, how it works and what it does
Communication plan for social networks, with suggested visual identity for the feed
Creating highlights for social media
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