Rádio Mixtura

About the organization

Rádio Mixtura emerged in the Capão Redondo neighborhood of São Paulo, out of the need to record and communicate the conversations, stories, experiences and potential that emerge from the favelas, making them resonate and reach more people. The idea began at Espaço Comunidade, where samba circles were held. It had repercussions and was accepted by the locals and the community, which led Jaime "Diko" Lopes, the founder, to make Rádio Mixtura official.

Organization objectives

The main objectives are to have effective and strategic institutional communication and to have communication for a younger audience.

Communication challenges

• Institutional narrative

• Communication planning and strategy for social networks

• Strengthen communication with younger audiences

Products delivered

• Inspiring narrative: why it works, how it works and what it does

• Communication plan for social networks, with suggested visual identity for the feed

• Creating highlights for social media