About the organization
From the founder's, Jacqueline Faria, personal experience, in 2010 in Rio de Janeiro, a black women breast cancer victims’ prevention and care center movement is born. Beyond physical health, it works with these women's self-esteem and socioeconomics reintegration.
The goals
The communications plan was created based on the organization's main goal: to reach more women with information and awareness to the cause, in Rio de Janeiro and all of Brazil, focusing on the three pillars of action - health, self-esteem and socioeconomics reintegration.
Communications Challenges
Creating a structured communications plan per market, channels and content
Prospecting community leaderships in specific neighborhoods in Rio de Janeiro to help amplify the work locally
Developing products for this direct communication with the benefiting women
Strategy to take this information and awareness to the cause everywhere in Brazil
Delivered products
Market, channels and content structured communications plan
Identification and dialogue with community leaderships of Laranjeiras, Catete and Lins de Vasconcelos to introduce the project and amplify the assistance
Creation of a manifest with the Mulheres de Peito e Cor purpose
Creation of street posters and other forms of communication with information about the cause to new communities
Renovation of the blog with a posting calendar and an array of content to debate about the theme of breast cancer in black women on a national level
Training for an independent operation of the communications plan
“The partnership with Instituto Repartir had
us begin to dream and think about many
communications possibilities.
The young people of Repartir
are great.” (Jacqueline Faria)
Want to know more about Mulheres de Peito e Cor?
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