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Mães Pretas



About the organization


Created in 2019, the organization welcomes black mothers from all over Brazil, providing a safe space to share their daily lives and the challenges of black motherhood, free from any judgment.


Organization objectives


Improve your communication with your internal audience (black mothers), as well as expand your fundraising.


Communication Challenges

  • Build assertive and strategic institutional communication

  • Develop a communication strategy for the internal audience

  • Build a communication strategy for fundraising


Products delivered

  • Enchanting narrative

  • Institutional website

  • Communication matrix by audience and channel

  • Layouts for communication via WhatsApp

  • Newsletter for internal audiences




"Congratulations! What a beautiful job it was! It's really crazy to see all of this, because it's as if you were organizing our entire trajectory. Then we can get an idea of ​​everything we have already done and are doing. In addition to having better communication, we even gained a historical record. It makes your heart warm. We congratulate the Instituto Repartir team very much!(Adriana Centeno)

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