About the organization
Founded in 2001, OSC Cidadania Feminina operates in the Córrego do Euclides neighborhood, in Recife (PE), as a support network for women in situations of domestic violence, offering support, active listening and access to information.
Organization objectives
Build institutional communication, in order to guarantee greater visibility for your work, expand your asset capture and expand the Apitaço social technology, created by OSC.
Communication challenges
Build a narrative to tell the organization’s story and purpose in a more enchanting way
Establish a communication strategy for the organization on social media
Develop a communication product that expands the reach of Apitaço, a social technology created by OSC to combat domestic violence in peripheral communities
Products delivered
Inspiring narrative
Institutional website with the history, purpose, areas of activity and impact of the organization, as well as ways to support it
Communication plan by audience and channel
Informative booklet on Apitaço social technology, developed by OSC
“For us, an organization made up of black and peripheral women, communication is still a big challenge. Having a website and producing content for social media requires resources and knowledge. But, thanks to this partnership with Instituto Repartir, today we have a website that not only expands the dissemination of our work, but also strengthens our fundraising efforts, boosting our fight against racism and violence against women. Our collective thanks to Instituto Repartir for making this possible!” (Liliana Barros)
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