Chitarte

About the organization

Since 1988, Chitarte has been providing support to women who are victims of violence and depression by encouraging local crafts and cultural traditions in the city of Cachoeira, Bahia.

Communication objectives

Develop a communication strategy that helps position the organization as a Cultural Heritage of the city of Cachoeira, in order to promote the local economy. Through this strategy, the organization also aims to enhance its actions, partnerships and volunteer activities.

Communication challenges

• Organize its institutional information strategically on the website and social media

• Develop an enchanting narrative for the organization

• Build a visual identity that highlights the organization's potential

• Develop a communication strategy for social media

Products delivered

• Enchanting narrative

• Institutional website

• Communication planning by audience and channel

“Chitarte’s communication took on new contours with the arrival of the plan developed by the Repartir Institute. The realization of an old dream became reality with a highly professional work, full of color, affection and identity - exactly as Chitarte and the city of Cachoeira are.” (Bárbara Nunes)