About the organization
Founded in 2016, in Baía Formosa (RN), by a couple of athletes who had their lives changed by athletics, the organization uses sport, culture and citizenship as tools to promote socioeconomic transformation in the community, inspiring dreams and creating new opportunities for its residents.
Organization objectives
Strategically communicate the actions carried out by Centro Potiguares, in order to position the organization as a reference in the work it carries out in Baía Formosa, in addition to supporting it in attracting resources and potential partners and volunteers.
Communication challenges
Build assertive and strategic communication about the CSO
Develop a consistent visual identity for the brand
Create support material for fundraising and volunteers
Develop an effective communication strategy for engagement on social media
Products delivered
New logo and visual identity
Engaging and inspiring narrative
Institutional presentation
Institutional image bank
Communication matrix by audience and channel
Offline communication for uniforms
"If we needed to pay for this work, it would all be very expensive. Something we would never be able to afford at the moment! And not only did you do it for free, but you did everything with excellence. We are very grateful to Instituto Repartir and we are sure that, with these products, we will further expand our impact. You have fueled our work!”
(Júlio Guimarães)
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