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Centro Potiguares




About the organization


Founded in 2016, in Baía Formosa (RN), by a couple of athletes who had their lives changed by athletics, the organization uses sport, culture and citizenship as tools to promote socioeconomic transformation in the community, inspiring dreams and creating new opportunities for its residents.


Organization objectives


Strategically communicate the actions carried out by Centro Potiguares, in order to position the organization as a reference in the work it carries out in Baía Formosa, in addition to supporting it in attracting resources and potential partners and volunteers.


Communication challenges

  • Build assertive and strategic communication about the CSO

  • Develop a consistent visual identity for the brand

  • Create support material for fundraising and volunteers

  • Develop an effective communication strategy for engagement on social media


Products delivered

  • New logo and visual identity

  • Engaging and inspiring narrative

  • Institutional website

  • Institutional presentation

  • Institutional image bank

  • Communication matrix by audience and channel

  • Offline communication for uniforms



"If we needed to pay for this work, it would all be very expensive. Something we would never be able to afford at the moment! And not only did you do it for free, but you did everything with excellence. We are very grateful to Instituto Repartir and we are sure that, with these products, we will further expand our impact. You have fueled our work!

(Júlio Guimarães)





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