About the organization
The initiative began in São Paulo, in 1998, collecting toys, clothes and sweets for children on festive occasions. The project arrived in Salto in 2005, with the change of the organization's founding family. In 2018, the NGO's focus changes from children to women in vulnerable situations.
Organization objectives
The main objectives are to raise funds, have visibility in the city of Salto and attract more volunteers.
Communication challenges
Inspiring narrative that makes the organization's Purpose clearer
More structured communication planning
Communication for fundraising and volunteers
Products delivered
Inspiring narrative: why it works, how it works and what it does
Communication plan for social networks, with suggested visual identity for the feed
Creating highlights for social media
“With a simple and objective interview, the proposal prepared included items that were outside our radar and that will certainly bring us better results when we put the strategic plan into operation. I was delighted with the dedication and professionalism with which the project was carried out.” (Ana Paula Gimenez)
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