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aBRAÇO




About the organization


Created in 2016, in the city of Salvador (BA), one of the epicenters of the Zika Virus epidemic, the organization works to guarantee support for children with microcephaly and other malformations and their families.


Organization objectives


Communicate the institution's work in a strategic and charming way, in order to expand its fundraising and position it as a reference in Brazil.


Communication challenges

  • Build an impactful narrative that tells the organization’s story and purpose

  • Make the organization's work known beyond Bahia

  • Create calls for donations in the organization's communication products


Products delivered

  • Inspiring narrative

  • Production of video about the importance of HUGS

  • Production of an informative and welcoming podcast about Zika Virus syndrome and other malformations





"The support that the Repartir Institute gave us was very important, because we can't do everything! Just the fact that they made these products for us is priceless. They bring back very good memories, make our work tangible and make clear our purpose of embracing." (Raniele dos Santos)

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