About the organization
Created in 2016, in the city of Salvador (BA), one of the epicenters of the Zika Virus epidemic, the organization works to guarantee support for children with microcephaly and other malformations and their families.
Organization objectives
Communicate the institution's work in a strategic and charming way, in order to expand its fundraising and position it as a reference in Brazil.
Communication challenges
Build an impactful narrative that tells the organization’s story and purpose
Make the organization's work known beyond Bahia
Create calls for donations in the organization's communication products
Products delivered
Inspiring narrative
Production of video about the importance of HUGS
Production of an informative and welcoming podcast about Zika Virus syndrome and other malformations
"The support that the Repartir Institute gave us was very important, because we can't do everything! Just the fact that they made these products for us is priceless. They bring back very good memories, make our work tangible and make clear our purpose of embracing." (Raniele dos Santos)
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